Why would you want to....?!

Sometimes(actually, more like MANY times), you stop and scratch your head over what in the world people were thinking when they gave their businesses a certain name in English.

This one...a store called "Starvations". Now, what do you suppose they sell?

They're actually a brand of kids clothes!! It really doesn't make any sense. WHHHHY did whoever started up the business think that "starvation" would be a great name for a children's clothing line??? Apparently, it's a hip brand and parents don't think anything of it, but if I were a parent, I wouldn't be interested in a line of clothes that advertised starving. But then again, I guess in Japan, like in so many situations, the message sent out in English doesn't have to make any sense. It's just considered "hip" to have the English alphabet written, regardless of what the content is. Weird.